If there is anything that expresses the magic of the Edinburgh Fringe, it's throwing a shit-load of cash down the toilet in the vague hope that you'll end up on TV. Ironically, becoming known for blocking up a U-bend with coppers is more likely to get someone onto TV than making an intelligent, well structured performance. Reality TV turned out to be a game changer.
Other things that are well within the Spirit of The Fringe include no-hopers riding on the talent of others, lazy scams and exploitation. That is where I come in.
This blog is now home to the dramaturgy database. If you are performing at the fringe, and you are not on it, you are yesterday's news, daddy-o. At the time of writing, it has about one hundred entries and, ah, my blog figures are looking really healthy.
Let's make this interesting. I am going to give prizes to the most successful companies on the database. Any post that hits two hundred visitors before the start of the fringe will get a special gift from me. I shall select three CDs from my collection, turn up to your show, and give them to you. We can take pictures and everything. In fact, we could arrange a ceremony at the end of the performance, in which I come on stage like they used to do on This is Your Life and hand over the booty.
How will this work? Easy: once I have blogged a piece, social media the crap out of it. You'll be helping yourself - articles can pick up traction like this - and helping independent criticism.
At the end of August, there will be a further set of prizes: the top five shows will get a load of crap that I don't want sent to them. Not sure what that will be, but I have some old furniture, copies of The Stateman, scented candles and books out of the charity shop. Plus some suit jackets that don't fit any more (winner pays for dry cleaning). It's a surprise package.
Sadly, you'll have to rely on me to be honest about your numbers - but I shall be. Man, if I can get rid of this stuff, I'll be ecstatic.
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